The qualification seminar was developed from the needs of the participating companies in order to strengthen the service competence and innovative strength of SMEs. The focus of the seminar is the development of a self-assessment tool to examine the aspects of "strategy, processes, methods and quality" in the development and introduction of ICT-supported services. The self-assessment tool helps companies to optimize their own service development competence step by step through internal assessors and to increase their service innovation capability.