Positioning of the AccuPower brand

In the 20 years of its existence, the Graz-based company has developed into a provider in the field of mobile energy supply that is recognised beyond Austria's borders. During this time, AccuPower has succeeded in building up an excellent reputation among numerous customers as a competent and reliable partner in the field of battery and charging technology.

The aim of this project was, on the one hand, to find out what image current and former customers have of AccuPower, what spontaneous and unsupported associations they have with the brand and what strengths and weaknesses they have perceived so far.

Building on this, a concept for the clear and successful positioning of the AccuPower brand was subsequently developed, which also forms the basis for a higher level of awareness and a distinctive image among the relevant target groups. These are primarily existing and potential customers, but also include the company's own employees, external partners and suppliers as well as, in the medium to long term, skilled workers in the company's own sector and other potential employees.

This shows very clearly that the old marketing adage still applies to medium-sized companies like AccuPower: "Today's positioning determines tomorrow's market success."