Research & Development
Under the motto "Science meets, shapes & moulds entrepreneurial practice", the Department of Marketing & Sales researches the most important changes in the digital economy. With a team of thinkers, we have made it our goal to be pioneers, and sources of knowledge in the field of the digital economy and to contribute to research and business practice with the knowledge we have gained.
The team of “Denkfabrik Digital Economy” develops ideas and concepts on how changes in the digital economy can be utilised and new approaches implemented. The focus is on three perspectives:
- Branding & Strategic Management
- Consumer Behavior
- Strategic Management
Cooperation as an opportunity
Utilise our strengths in science and practice for your success in the digital economy!
Our team consists of experts with many years of practical and research experience. Together with you, we develop innovative, sustainable and success-promoting solutions to your questions in the digital economy. You can find out more on our website Denkfabrik Digital Economy.
UNIVERSITIES AND UNIVERSITIES OF APPLIED SCIENCES:
- DHBW – Dualen Hochschule Baden-Württemberg Mannheim
- FH Kärnten
- Kompetenzzentrum Frau und Auto
- INALDE – Universidad de la Sabana
- IPAM Marketing School
- ISCEM (Instituto Superior de Comunicação Empresarial)
- SRH Hochschule für Wirtschaft und Medien Calw
- WIFU – Wittener Institut für Familienunternehmen
- WHU Otto Beisheim School of Management
INSTITUTIONS AND ORGANISATIONS:
- AccuPower GmbH
- Amt der Steiermärkischen Landesregierung, Abteilung 16
- BANK BURGENLAND
- BANKHAUS SPÄNGLER
- Bikee Ebike Schmiede GmbH
- Capital Bank – GRAWE Gruppe AG
- CD Invest Consult GmbH
- Deloitte Wirtschaftsprüfung
- FBN Österreich – The Family Business Network
- FMMI – Fachverband der Maschinen-, Metallwaren- und Gießereiindustrie
- gruenderland st
- Holzcluster Steiermark
- IV – INDUSTRIELLEN VEREINIGUNG
- Julius Raab Stiftung
- KPMG Austria GmbH Wirtschaftsprüfungs- und Steuerberatungsgesellschaft
- MAGNA STEYR FAHRZEUGTENIK AG & Co KG
- ÖGV – Österreichische Gewerbeverein
- Raiffeisen Landesbank
- Sattler AG
- Saubermacher Dienstleistungs AG
- Styria Media Group
- WKO Styria
- Young Science – Zentrum für die Zusammenarbeit von Wissenschaft und Schule
